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Home Specialist skills Data and Analytics Good Dashboard Design & Effective Data Storytelling

Good Dashboard Design & Effective Data Storytelling

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    Identify the communication goals of dashboards and tailor them to specific audiences
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    Apply design and layout principles to improve readability and visual hierarchy
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    Choose appropriate visual elements to represent data clearly and accurately
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    Use narrative techniques to structure dashboards for maximum impact
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    Enhance user engagement with interactive and annotated features
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    Critically evaluate and improve existing dashboards for clarity and effectiveness.

Overview

Off the shelf (OTS)

This course is designed for analysts, business intelligence professionals, and data-driven decision-makers who want to enhance their ability to design impactful dashboards and tell compelling stories with data. It is particularly relevant for those responsible for communicating insights to stakeholders and supporting strategic decision-making through data visualisation.

Familiarity with data analysis concepts and experience using dashboarding or business intelligence tools is recommended.

The Dashboard Design and Storytelling Training Course offers a practical framework for building dashboards that are not only visually appealing but also effective in guiding users to take action. Participants will explore the principles of information design, cognitive psychology, and narrative structure to create dashboards that convey clear, persuasive messages. The course provides hands-on opportunities to apply best practices in layout, colour, interactivity, and context, ensuring that dashboards support user goals and organisational impact.

Key Topics Covered:
• Dashboard purpose, audience targeting, and storytelling frameworks
• Visual perception and design principles for effective communication
• Structuring dashboards to highlight key metrics and trends
• Choosing the right chart types and visual encodings for different data types
• Using interactivity, filters, and annotations to guide user interpretation
• Common pitfalls in dashboard design and strategies to avoid them

The course is delivered over two days and includes hands-on exercises and critiques of dashboard examples to reinforce best practices.

Delivery method
Virtual icon

Virtual

Course duration
Duration icon

14 hours

Competency level
Working icon

Working

Pink building representing strand 4 of the campus map
Delivery method
  • Virtual icon

    Virtual

Course duration
Duration icon

14 hours

Competency level
  • Working icon

    Working

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