Home Specialist skills Data and Analytics Effective Depth Interviewing
Effective Depth Interviewing
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How data collection and people skills need to work together.
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How to use a wide range of eliciting skills to probe effectively.
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How to listen and attend more deeply to draw out insights.
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The importance of planning the interview and writing the topic guide.
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Understanding the value of specific techniques such as laddering, use of stimulus material and rapport building.
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Dealing with a range of respondents and interview contexts.
Overview
Off the shelf (OTS)
This lively on-line interactive day course lets you learn the theory and practice of online, (telephone) and face-to-face depth interviewing.
You will immerse yourself in best practice depth interviewing skills backed up by theoretical underpinnings. There will be practice, observation and coaching throughout the day. Our aim is that you end up with increased competence and renewed confidence.
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Delivery method
Face to face
Virtual
Course duration
h6ours
Competency level
Working
Delivery method
-
Face to face
-
Virtual
Course duration
6 hours
Competency level
-
Working
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