Desk Research 2.0

Overview

🕮 Off the shelf (OTS)

Secondary (desk) research is the analysis of information and data available either within an organisation or elsewhere in the public domain. There is an ever-expanding amount of this information.
Desk research also involves integrating and cross-checking different sources of intelligence and working out the story behind the data. It’s valuable both as a cost-effective alternative to primary research and as a way of supplementing and enhancing it. It can also be used for market monitoring, competitor analysis, sector profiling, PR and background information.

This course teaches you how to get the most out of desk research by introducing a range of useful market intelligence sources, explaining how to go about conducting desk research and how to analyse and validate findings. It combines theory with practical exercises.