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ChatGPT for Marketing

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    Understand the basics of ChatGPT and how it works
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    Use ChatGPT to generate compelling marketing copy, blog posts, and social media content
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    Develop a ChatGPT-powered chatbot to improve customer support and engagement
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    Implement ChatGPT into their marketing strategy to save time and increase efficiency

Overview

Off the shelf (OTS)

ChatGPT is a cutting-edge AI-based language model that can understand and respond to human language.

This instructor-led, live training (online or onsite) is aimed at marketeers who wish to use ChatGPT for their marketing campaigns. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

This course covers 5 topics – Introduction; What is ChatGPT and how does it work?; What is ChatGPT and how does it work?; Using ChatGPT to write compelling marketing copy; Designing a conversational flow for your chatbot; Analyzing your marketing workflow to identify opportunities for ChatGPT integration; Tips for using ChatGPT effectively in marketing.

Delivery method
Face to face icon

Face to face

Virtual icon

Virtual

Course duration
Duration icon

14 hours

Competency level
Working icon

Working

Pink building representing strand 4 of the campus map
Delivery method
  • face to face icon

    Face to face

  • Virtual icon

    Virtual

Course duration
Duration icon

14 hours

Competency level
  • Working icon

    Working

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