Home Working in government Policy Behavioural Insights

Behavioural Insights

Articulate what behavioural insights are and make the case for using them to help form policy
Demonstrate how these insights can help create more efficient and effective public services
Understand the importance of testing and trialling your suggested policy interventions

Overview

Cross Civil Service

Human beings don’t always behave in a completely understandable, rational way – or in a way that traditional economic models might predict; something which can prove challenging for government policy-makers. As a result, behavioural science now plays a larger role in policy-making by anticipating and testing how people might react.

Behavioural science teaches us to consider how people are currently behaving and to ask why. We can then use those insights to consider how services or policies might be designed in a way which positively influences those behaviours, helping customers to make better choices for themselves. This all-day course will give you a set of tools to help you apply the latest behavioural science thinking to your own policy areas.

Please refer to the course flyer for a full description of the learning. Visit the open course schedule to see upcoming dates for all available learning.