Crafting Compelling Narratives

Overview

🕮 Off the shelf (OTS)

Crafting Compelling Narratives explores how we can creatively design engaging messages and content that really connect with your audience. Develop a range of techniques – including use of language, characters and the voice we can take on as a speaker – to move our audience.

This course is for anyone who needs to make a message compelling – especially technical experts delivering messages to non-technical audiences, and those leading change who need to communicate the story of the change to a wider audience.

Some experience of speaking in front of an audience would be useful but isn’t required.

This intensive and practical two-day programme will give participants the tools to craft the most compelling content, ensuring messages land with impact. Whether intending to motivate, to challenge, to inform or to unify, carefully pitched content empowers us to communicate with our audience in a deeper way.

The course
• Examines the power behind narrative - how stories work, why we are so drawn to them, and the ways in which we can apply this essential human characteristic to create powerful messages at work.
• Explores how we can creatively design engaging messages and content that really connect with your audience.
• Develop a range of techniques – including use of language, characters and the voice we can take on as a speaker – to move our audience.
• Weaving in the power of stories – we look at how they work, why we are so drawn to them, and the ways in which we can apply this essential human characteristic to create powerful messages at work.
• Learn how to connect with your audience